Search costs and adaptive consumers: short time delays do not affect choice quality
- Author(s)
- Axel Sonntag
- Abstract
Using online price comparison and shopping platforms makes experiencing slow connections, lags and waiting times for information an unfortunate reality. However, little attention has been paid to analyzing the effects of such delayed display of information on product choice behavior. This article explores the effect of time delays in a multi-attribute choice laboratory experiment by not providing information immediately when requested but after short time delays. Increasing these waiting times reduced the amount of information looked-up but did not affect choice quality. Higher time delays made decision-makers use more deliberate search processes, whereas low time delays induced inefficient over-searching.
- Organisation(s)
- Department of Economics
- Journal
- Journal of Economic Behavior & Organization
- Volume
- 113
- Pages
- 64-79
- No. of pages
- 16
- ISSN
- 0167-2681
- DOI
- https://doi.org/10.1016/j.jebo.2015.02.024
- Publication date
- 05-2015
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502045 Behavioural economics
- Keywords
- ASJC Scopus subject areas
- Economics and Econometrics, Organizational Behavior and Human Resource Management
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/search-costs-and-adaptive-consumers-short-time-delays-do-not-affect-choice-quality(54247c18-7ff0-4e22-8c05-317eb22424f9).html