A utility-based model of sales with informative advertising

Author(s)
Sandro Shelegia, Chris Wilson
Organisation(s)
Department of Economics
External organisation(s)
Loughborough University
No. of pages
45
Publication date
09-2014
Austrian Fields of Science 2012
502047 Economic theory
Portal url
https://ucrisportal.univie.ac.at/en/publications/9fb97294-962e-477c-85c5-01e0d85d1e38