A utility-based model of sales with informative advertising
- Author(s)
- Sandro Shelegia, Chris Wilson
- Organisation(s)
- Department of Economics
- External organisation(s)
- Loughborough University
- No. of pages
- 45
- Publication date
- 09-2014
- Austrian Fields of Science 2012
- 502047 Economic theory
- Portal url
- https://ucris.univie.ac.at/portal/en/publications/a-utilitybased-model-of-sales-with-informative-advertising(9fb97294-962e-477c-85c5-01e0d85d1e38).html